Your Privacy...
At Jo Baren Eyewear we are committed to the highest privacy standards. However if you choose to interact with us, we will only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others.

Collection of your Personal Information...
In addition to your basic contact information (name, date of birth, telephone numbers and your addresses) we will collect other relevant details including current and past health and medication information, your examination results, payment details and lifestyle information. We may also store associated information received from other health care professionals as part of your ongoing care.

How we use this information...
The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you and may occasionally contact you to ask for your feedback on the services we have provided and to offer the opportunity to new products relevant to your eyesight.

Our policy on storage, processing, and retention of your information...
To provision and manage our services, your data is stored on our own servers using Opticabase Patient Management software, a backup of which is stored securely. Any third-party company are is only permitted to process your data for the specified purposes and in accordance with our instructions.
We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements.

How and when we may share your personal information...
Where necessary, usually in the event of a referral or providing Ocular health information, we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organizations, including the police or DVLA, for the prevention and detection of fraud, criminal activity and issues specific to public safety. In the unlikely event of any claim made against us, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets.

Your rights with respect to the Personal Information we hold...
You are entitled to access the personal information that we hold about you; any such request should be made in writing. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances, you can request that we erase your data which we will do where this would not prevent us from meeting our legal and regulatory obligations.

Updating your communication preferences...
You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by calling in to see us in person.